Change is the nature of life and this goes with search engine marketing also. If you have a look at the search engine optimization trends since beginning, you will find that it has changed drastically that is still going on. Those who have been doing SEO for a long time can tell about these alterations clearly. Be it the strategies used or the search ideas, websites used for promotion, the type of content, keywords, there has been a drastic change in everything. The same trend is anticipated to continue in 2015 also. Here is a quick glance at the expected changes in search engine optimization marketing strategies in coming year.
In 2015, great efforts will be made to put a check on negative SEO and spamming. As per the search engine experts, Google will come up with strict rules to cope up with spam, bots and the search engine marketers who prefer black hat SEO to get higher ranks quickly. This is not something new, Google is going to do, it already has a number of guidelines against spamming and negative SEO, but the situation is going to get more difficult for the SEO companies looking for easy promotion ways.
User will get improved search engine results in 2015, as the AdWords won't depend on bots to match exact keyword research. Instead of a number of unnecessary ads and search results, users will get exactly what they want. Experts say that signals will be the criteria for Google instead of keywords, creating problem for the advertising companies as they will find it difficult to analyze the signals used by Google. It is expected that search engine optimization will no more be just a content based strategy, rather other strategies like events; press releases and contests will also become part of the strategies to drive audience to a particular website.
The most important point to be noticed for SEO in 2015 is the improvement in voice search and mobile based results. This is a well known fact that the number of users using mobile for searching different information is rapidly growing and this compels marketers as well as search engines to alter their strategies to enhance their reach. Only an experienced search engine optimization company can understand this and can form strategies accordingly.
The upcoming year might bring some serious problems for the online marketers, but for clients and users it's going to be great. Google will add a whole lot of new content like snippets, one box and knowledge panels to offer improved and informative search results to the visitors. A PPC company will have to focus on more informative, catchy and Google friendly content for campaigns to offer audience rich content.